Videocon Global Home

Background
V/T Agreement
Strategy
China
Poland
Mexico
Italy
2005 - 2009 Scenarios
Contact Us
 
Videocon: Thomson CPT
     
Home > Thomson > Strategy
   
     
Strategy

Overview of the strategy

Strategy concept
  • Highly efficient geo-diversified business with optimum global scale of operations in Color Picture Tubes and Display Device Business with production facilities
    • for Flat tubes
    • for Slim tubes
    • Flat Panel Display devices
    • glass for panels
  • Sourcing of R & D/technology from Japan/Korea
  • Sourcing of R & D personnel from all over the world
  • Spend on capex and/or development expenditure amount of €300m in next 5 years on above (includes likely capex on Flat Panel Display Devices, in addition to the proposed capex as mentioned in Thomson Mid Term Plan)

Thomson-Videocon strategic views

Product Strategy
  • Stop all curved CPT production
  • Shift to 100% True Flat as soon as possible; target: by December 2005
  • Launch Slim 21” and focus Slim 29” immediately. Target is to have almost all CRTs production shifted to Slim by 2007
  • Take full advantage of Digital and HDTV revolution, gain leadership in HDTV Slim TV segment through OEM and model mix worldwide strategy.
  • Study unique product range / prolarge to fill market gaps in markets such as Asia and Eastern Europe / CIS / South America
  • Focus on reduction of costs through reduction of glass, shift to AK mask and reduction of process rejection
Sales Strategy
  • Improve relationship with existing clients ; Use of Thomson’s excellent relations as preferred supplier to maximize sales
  • Improve service and quality without putting pressure on price structure
  • Fetch a better price and avoid crisis of huge stock.
  • Leverage Slim product offering
  • Launch end 2006 / beginning 2007 of LCD panels assembly to be a major actor of the Flat Panel Displays market (which is expected to account for 50% of the market by 2012).
  • Benefit from OEM CTV business with the help of Videocon’s CTV division, invest for new models, introduction of new technologies.
Industrial Strategy
  • Consider improvement in production lines set-up: investments, line speed up / mergers ? Target is to increase output and decrease product costs by increasing productivity of existing lines
  • This will reduce manpower and overheads per picture tube by 30% that will be redeployed on new activities in the sites (new technologies)
  • Improve the furnace output in the Poland Glass factory by making some changes into furnaces including electrical boosting. Consider increasing capacity through one more furnace.
  • t is envisaged that 100m€ will be invested in the next 2 years for this purpose
  • Expand into LCD panels back-end assembly (from buying LCD arrays from big suppliers like LG, SDI, CMO, AUO, Sharp)
Cost Strategy
  • Leverage the strong base of Videocon’s glass business (25 million pieces of glass by end 2006): Thomson-Videocon partnership will have a very strong negotiation position and can reduce impact of glass pricing volatility
  • Reduce production cost by upgrading and improving the production lines. Thomson-Videocon partnership will have its own base of additional 4 million units CTV (other than India)
  • Necessary to rationalize R & D efforts, necessary to make its cost below 1.5% of sales

Back to TopBack to top

 
  Quick Links - Strategic Views:
  Product | Sales | Industrial | Cost