Strategy
Overview of the strategy
Strategy concept
- Highly efficient geo-diversified business with optimum global scale of operations in Color
Picture Tubes and Display Device Business with production facilities
- for Flat tubes
- for Slim tubes
- Flat Panel Display devices
- glass for panels
- Sourcing of R & D/technology from Japan/Korea
- Sourcing of R & D personnel from all over the world
- Spend on capex and/or development expenditure amount of €300m in next 5 years on above (includes likely
capex on Flat Panel Display Devices, in addition to the proposed capex as mentioned in Thomson Mid Term Plan)
Thomson-Videocon strategic views
Product
Strategy
- Stop all curved CPT production
- Shift to 100% True Flat as soon as possible; target: by December 2005
- Launch Slim 21” and focus Slim 29” immediately. Target is to have almost all
CRTs production shifted to Slim by 2007
- Take full advantage of Digital and HDTV revolution, gain leadership in HDTV Slim
TV segment through OEM and model mix worldwide strategy.
- Study unique product range / prolarge to fill market gaps in markets such as Asia
and Eastern Europe / CIS / South America
- Focus on reduction of costs through reduction of glass, shift to AK mask and
reduction of process rejection
Sales Strategy
- Improve relationship with existing clients ; Use of Thomson’s excellent
relations as preferred supplier to maximize sales
- Improve service and quality without putting pressure on price structure
- Fetch a better price and avoid crisis of huge stock.
- Leverage Slim product offering
- Launch end 2006 / beginning 2007 of LCD panels assembly to be a major actor
of the Flat Panel Displays market (which is expected to account for 50% of the market by 2012).
- Benefit from OEM CTV business with the help of Videocon’s CTV division, invest for new models,
introduction of new technologies.
Industrial
Strategy
- Consider improvement in production lines set-up: investments, line speed up / mergers ?
Target is to increase output and decrease product costs by increasing productivity of existing lines
- This will reduce manpower and overheads per picture tube by 30% that will be redeployed on new
activities in the sites (new technologies)
- Improve the furnace output in the Poland Glass factory by making some changes into furnaces including
electrical boosting. Consider increasing capacity through one more furnace.
- t is envisaged that 100m€ will be invested in the next 2 years for this purpose
- Expand into LCD panels back-end assembly (from buying LCD arrays from big suppliers like LG, SDI, CMO,
AUO, Sharp)
Cost Strategy
- Leverage the strong base of Videocon’s glass business (25 million pieces of glass by end 2006):
Thomson-Videocon partnership will have a very strong negotiation position and can reduce impact of
glass pricing volatility
- Reduce production cost by upgrading and improving the production lines. Thomson-Videocon
partnership will have its own base of additional 4 million units CTV (other than India)
- Necessary to rationalize R & D efforts, necessary to make its cost below 1.5% of sales
Back to top |
|
|