Scenarios
2005-2009
Scenarios
- There are a number of key factors potentially
inflencing the CPT industry, many of which are beyond
our control
- Speed of capacity reduction by competitors
- Pricing strategy of alternative technology
manufacturers
- Evolution of consumer preferences regarding
True Flat, Slim and 16x9
- Retailers’ product offer strategy
- The 2005 Budget and Scenario 1 MTP (base case)
is based on certain assumptions concerning the above
factors, notably
- Continuous price pressure in line with past
historic trends (-8 to -12%), gradual capactiy
reductions over 2005 to 2007, strong growth
of LCD makers volumes (but limited cannibalization
until 2007/08 due to ratio remaining above 2-2.5x),
growing demand for Slim and 16x9, gradual shift
to True Flat in line with past historic speed
of evolution.
- Our Scenario 2 MTP is based on more rapid evolution
of most of the trends above, i.e.
- More significant over-capacity, more rapid
switch to True Flat, stronger price pressures
in the short term, particularly in the Curved
segment, leading to more rapid rationalization
of the industry, stronger competition from LCD
manufacturers, impacting in particular the VLS
and 16x9 segments.
- Obviously Scenario 1 is more favorable in the
short term. Scenario 2 requires a stronger adaptation
of our industrial strategy. In the mid term we believe
that Darjeeling can deliver similar profitability
and cash generation in both scenarios.
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